Privacy Policy

This Privacy Policy explains what personal information the Alakazam app ("App") and our website at alakazamapp.com (the "Website") collect, why, who we share it with, and the rights you have over it. Alakazam is made by Luma ("we", "us", or "our"); who is responsible is set out at the end of this policy.

What We Collect and Why

• Account: the App creates an account for you identified only by a random ID. You do not sign in, and we do not ask for your name or email address. Used to provide the App.
• Searches: the links you submit, when, the results we returned, which result you opened, and whether you told us a match was right. Used to run your searches, show your history, and measure how accurate we are.
• Subscription: your plan, whether it is a trial, whether it is active, when it renews, and the product and transaction IDs Apple gives us, plus a count of your searches in the current week. Used to give you what you paid for. We never see your payment details or your Apple ID.
• Notification token: if you allow notifications, a device token used to update the Live Activity on your Lock Screen when a search finishes. It is deleted when the search ends.
• Diagnostics: when something goes wrong, the error, your device model, iOS and App versions, and the steps leading up to it, linked to your account ID. Used to find and fix faults.
• Usage analytics: which screens you visit and how you use search, linked to your account ID, and a replay of your session showing what was on your screen, with anything you type masked. On the Website, and only if you accept analytics cookies: which pages you visit, which links and buttons you click, which link brought you there, and a replay of your visit, with anything you type masked. Used to see where the App and Website are confusing and improve them.
• Feedback: your answers when we ask how the App is working for you, and anything you choose to write.

Sending diagnostics or analytics reveals your IP address to the provider that receives them, and an approximate location such as your city or country may be derived from it.

Legal Basis

Under the GDPR and UK GDPR, we rely on:

• Performance of a contract — to provide the App, run your searches, and manage your subscription.
• Legitimate interests — to fix faults, measure accuracy, improve the App, prevent abuse, and control what the service costs to run. You can object to this at any time.
• Consent — for notifications, given through the iOS permission prompt and withdrawn in iOS Settings; and for analytics on the Website, given in the Website's cookie prompt and withdrawn with its Cookie settings link.
• Legal obligation — to keep records the law requires and respond to valid legal requests.

Who We Share It With

We may share personal information with third parties, including service providers that help us run the App. By purpose, these include:

• Hosting and storage — run our servers and database and store your account and search history.
• Content analysis — process public video material to provide the service.
• Crash reporting — receive the diagnostics described above.
• Usage analytics — receive the usage data and masked session replays described above.
• Subscription management — read your subscription status from Apple.
• Apple — takes payments and delivers notifications. Apple's Privacy Policy

We may also disclose information where the law requires it.

International Transfers

Your account, search history, diagnostics and analytics are stored in the European Union. Some of the providers above are based outside the European Economic Area, including in the United States. Those transfers are covered by an adequacy decision or the European Commission's Standard Contractual Clauses.

How Long We Keep It

• Account, searches and subscription record: until your account is deleted.
• Diagnostics and analytics: deleted automatically after the providers' retention periods, which are shorter for session replays.

When an account is deleted, we keep a de-identified record of its searches (links, dates, whether a match was found) and of its subscription (plan and start date), no longer connected to you.

Your Rights

You can ask us to access, correct, delete, or export your personal information, to restrict how we use it, or object to how we use it. You can withdraw consent at any time without affecting what happened before. Email support@alakazamapp.com and we will respond within one month.

You can also complain to a data protection authority: ours is the Danish Data Protection Agency, Datatilsynet, or you can go to the authority where you live.

Deleting Your Account

Email us to have your account and its data permanently deleted. Include your account ID, found under Settings → Feedback in the App; a message you send from inside the App includes it automatically. We delete the account within one month.

Information From Other Sources

To provide the App, we may process information that we did not collect from you, taken from publicly available sources, such as names or other details that appear in public content. We keep it only as long as needed to provide the App. If it relates to you, you have the rights described above, and you can ask us to remove it by emailing support@alakazamapp.com. We will respond within one month.

Device Storage

The App stores your session and preferences on your device so it keeps the same account between launches.

The Website stores your answer to its cookie prompt in your browser and asks again after a year. Only if you accept analytics does it also store a random ID in a cookie and in your browser's local storage, so we can tell which pages and visits belong together. The cookie expires a year after your last visit. If you decline, nothing else is stored and nothing is recorded. You can change your answer at any time with the Cookie settings link at the bottom of every page of the Website, and withdrawing deletes the ID from your browser.

Children

The App is not for children. You must be at least 13, or older if your country sets a higher age for consenting to online services. If you believe a child has given us personal information, contact us and we will delete it.

Changes

We will post changes here and update the date above. If a change materially affects your rights, we will also tell you in the App.

Contact Us

Questions or requests about your data:

support@alakazamapp.com